VISUAL HARMONY. Proportion in Graphic Design

Proportion as a basic element in the field of design has been widely researched and studied. Taking mathematical theories, the olden ratio, and sequence principles into consideration in design and art often helps improve visual aesthetics, and the beauty of well-used proportions can be found in a variety of design projects. Visual Harmony presents outstanding design work highlighting well-crafted proportions, presenting projects that will be solid references to readers worldwide. It elaborates on the subject with information in the form of descriptive text and diagrams. Brand logos, visual identities, illustrations, and other artistic works featured in this book stand out from others because of the designers' in-depth understanding of proportions, reflecting the importance of rational thinking in the ever-changing creative world.


  • Bigger size for better reading
  • Cover design based on golden rectangle
  • Added brochure of PROPORTION IN NATURE
  • Theories every designer should read—a door to rational thinking and establishment of rigorous design thinking
  • Theories well-combined with case studies

- PREFACE by Matthew Lamont / Founder & Art Director at FoxDuo Design (UK)


  • 1. Yoshiyuki Kanesaka / Art Director & Graphic Designer at AURUM INC (Japan)
  • 2. Sascha、Philipp Boltz / Founders & Art Directors at Boltz & Hase (Canada)
  • 3. el studio™ (Spain)
  • 4. Savvy Studio (USA)

Veste editoriale: Cartonato
Formato: 21,5x28
Pagine: 240
Immagini a colori: 800
Immagini b/n: 400
Lingua: GB
Anno: 2017

ISBN: 9789881470300