This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic designers and typographers all over the world. This volume represents a critical reflection on his teaching and practice and a life- time of accumulated knowledge.
Beyond that, it is a comprehensive masterpiece seen in its overall structure: in the themes presented, in the comparison of similarities and contrasts, in the richness of the illustrations and the harmoniously inserted types. Behind the purely pedagogic examples of exact proportions, a rich, philosophical thinking shines through. Today, more than forty years after this book was first published, it is still widely used and referenced.
_ unabbreviated edition of the 1967 original edition _ masterpiece that is still one of the most important manuals in the field _ capturing Ruder’s ideas, methods and approaches _ carefully selected examples
Veste editoriale: Cartonato con Sovraccoperta Formato: 22,5x23,5 Pagine: 274 Immagini a colori-b/n: 500 Lingua: D-GB-F Anno: 2001