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a cura di Sabine Marinescu - Janina Poesch
The Standard Reference Work in the Trade Fair Design World
So-called instagrammability has long become part of our communication policy – has the design of trade fair stands also changed as a consequence? Is the presentation's focus no longer the product but rather the potential customer and their interaction? How important are live experiences in order to draw the full attention of visitors? What effect does this have on the communication strategy and on the spatial design? These are questions pursued by the new Trade Fair Design Annual with 60 exceptional examples.
Sabine Marinescu and Janina Poesch are both architects, journalists and founders of PLOT – the network in the fi eld of spatial staging. Since 2008 they have been publishing their own print and online magazines and reference books about scenography.
> Look INSIDE/Issuu
> The editors Sabine Marinescu and Janina Poesch are architects and journalists. Since 2008, they have been working tirelessly to build up a platform for scenography. Besides editing the printed books and magazines, they enthusiastically run the blog www.plotmag.com/blog.
Veste editoriale: Cartonato
Formato: 23x31
Pagine: 288
Immagini a colori: 300 (Photos and Plans)
Lingua: D-GB
Anno: 2020
ISBN: 9783899863130
