di Wang Shaoqiang

SCRIPTED. Custom Lettering in Graphic Design

Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message. After decades of using software as their exclusive work tool, graphic designers today are rediscovering custom lettering, the creative and expressive power of illustrating with handmade typography. Whether chalk, pencil or ink is used, lettering has a distinctive visual and physical effect, and it provides endless possibilities for expressing ideas through a more artful use of type, texture and volume.

Structured into four sections on lettering collections, single lettering, lettering on objects and lettering in space, Scripted is a compilation of a diverse range of custom lettering projects produced by graphic designers and typographers from around the world.

> Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360º magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.

Veste editoriale: Cartonato
Formato: 21x28,5
Pagine: 240
Immagini a colori-b/n:
Lingua: GB
Anno: 2017

ISBN: 9788417084028