di Jons Messedat

RETAIL DESIGN INTERNATIONAL Vol.3. Components, Spaces, Buildings

The increasing trend towards digitalization seems to be spurring on the bricks and mortar retailers.

Hybrid spaces communicate with the customers as a matter of course on all levels: online, offline and on site.

Beyond conventional retail formats, this has spawned surprising concepts which combine aspects from different areas of life with each other.

Clever hospitality offerings, curated showrooms as well as flexible co-working and event spaces complement established retail locations.

At the same time, many malls and shopping centres have seen better days and have been completely refurbished.

The new standard work about the sector presents the most recent developments in worldwide retail design with articles from experts working in interdisciplinary teams and innovative reference projects.

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Dr. Jons Messedat is architect, designer and author. His expertise in the field of built Corporate Identity is in demand from global operations, as panel member in architecture and design competitions as well as at universities in Germany, Switzerland and the USA.

Veste editoriale: Cartonato
Formato: 23x31
Pagine: 256
Immagini a colori: 450
Lingua: D-GB
Anno: 2018

ISBN: 9783899862751