The book brings flexible creative thinking through the analysis of the elements of the font, the grid, etc. The book brings a more detailed design method through the interviews with famous designers. The book brings the spark of inspiration through the display of more than 100 successful cases.
> Yehua Qu, member of design committee of China Packaging Federation. His work "Gold, wood, water, fire and earth for of Beijing 2008 Olympic Games posters" won the excellent design award of "2008 Star of China Art Design Award" in 2008; "Song of harmony" was selected in the 4th National Youth Design and Art Biennale of Creative China in 2010; "Sharing of Sino-french Culture Year" won the award of Creative China, the 4th National Youth Design and Art Biennale in 2010.