With the continuous development of science and technology, human has stepped into an era of experience economy and interactivity has received more attention. The use of interactivity in packaging design can cause users emotional interaction, thus generating the will to purchase, which is the significance of interactive packaging design. This book introduces what s interactive packaging, its types, functions, generated background, design principles, design factors, how to establish an interactive relationship, and the application of new technology and new materials in interactive packaging design through a combination of text and pictures. Detailed interactive principle analyses are included in a large amount of design cases for readers to understand interactive packaging design and enable them to create user-attractive interactive packaging design works.
> Peng Chong, rising Chinese brand packaging designer, founder of Pesign Design, speciallyappointed artistic design guide of Guizhou University. Peng Chong has won platinum award in Pentawards (world top packaging design competition) by his work "QIAN'S GIFT,"the only and highest award in single category of Greater China area. He has won multiple international design awards, including, Pentawards, Red Point, IF, Topaward Asia, World MStar, etc. He has finished numerous successful commercial design and served famous brands of China and abroad, including Fonterra, Changyu Group, Mengniu Dairy, Eastroc Beverage, New Hope Diary, etc. With a goal of "Design leads industry," he devotes himself to the exploration of emerging industry and development of eco materials.