HANDSTYLE LETTERING. From Calligraphy to Typography
In our increasingly digital age, the compass, eraser, pencil and pen may seem like archaic choices for cutting-edge typography design; enter Handstyle Lettering, the latest from industry leader Viction:ary. Handstyle Lettering puts the best in contemporary hand-lettering on display with artist profiles as well as broad surveys of handcrafted typographic projects used for signage, logos, invitations and more. The on-trend pieces within exist at the intersection of art, typography and design; their creators help lend authenticity and style to corporate identities, or allow small brands and individual projects to distinguish themselves from competitors with elegance and flair. The collection is complemented with break-downs of calligraphic type and alphabet practice guides, making Handstyle Lettering a complete guide for designers searching for inspiration as well as for creators looking to hone their own hand-lettering techniques.
Between calligraphy and typography stands the age-old art of hand-lettering, which encompasses both forms while retaining its own character and individuality. Whilst we depend over-abundantly on the digital form and type printing, Handstyle Lettering represents the comeback and resurgence of the titular art, returning the human touch and warmth that has been lacking in our digital age.
The book acts as an inspiring introduction to the world of hand-lettering through its three sections, kicking off with a series of artist interviews then expanding into a showcase of artworks that is anything but unvaried. Distinct characters bleed through the pages in ink, chalk, graphite, black, monochrome, splashes of colours, between structured and abstract, from retro designs to extravagant classics to illustrative mixed styles to striking logos. Shunning uniformity, 42 international artists with the most sought-after works contributed to create a guide to the aged technique accompanying our contemporary culture, and top it off with an exclusive step-by-step guide on how to perfect the craft.