FIESTA. Branding and Identity Design for Festivals
di Wang Shaoqiang
Fiesta: Branding and Identity Design for Festivals is a compilation of remarkable branding designs and campaigns for a variety of renowned music, cinema, design, culture, and art festivals from around the world. The identity and communication campaign strategies deployed by festivals encompass an endless array of design techniques, from graphic elements such as posters, web pages, advertisements, mobile apps, tickets, and wristbands to collectible items like T-shirts, bags, and cups. This volume will inspire and serve as a useful tool for graphic designers and branding agencies that seek to handle challenging and wide-ranging festival projects with the highest degree of creativity and imagination.
> Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.