The current edition of the Event Design Yearbook is: Let them participate and decide! It seems that the times in which products were displayed in rigid procedures and self-celebratory event formats are over. Now the question is what will enthuse visitors, how can they be incorporated and not least encouraged to make social media posts.
A noticeable number of event formats in this edition indeed involve their participants to a great extent. This is evident in concepts orientated towards added value and experiences, as well as in possibilities for interaction and individual freedom of choice.
However, what sounds straightforward is a challenge. How does one overcome inhibitions? What enthuses spoilt visitors hungry for experiences? How does one create experiences suitable for social media? Many of the around 60 events in this edition show potential solutions in practice. An in-depth interview provides answers and advice from specialists.