DELICIOUS. Branding and Design for Cafes, Patisseries and Chocolate Boutiques
Delicious focuses on the visual identity and branding of the sweetest places in the world: chocolate boutiques, bakeries, confectionery stores, and coffee shops. The fierce competition in this field makes it essential for shop owners and designers to create a unique and unforgettable impression so as to encourage brand loyalty and awareness. By using eye-catching brand strategies created by international designers, the establishments showcased in this volume entice their clients through cohesive identity design that encompasses interior and graphic design, packaging and stationery, and product positioning, not to mention a focus on every last small detail that makes for a successful culinary brand.
> Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.