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Color plays such an important role in visual effect, psychological influence, and brand characteristics that color marching is essential for a brand designer. This book arms readers with the basic knowledge of color matching and more than 100 commercial design cases which have been broken down as practical reference for creation.

【Selling Points】

① basic but comprehensive knowledge of color matching

② an inspiring array of brand design cases

③ detailed analysis of color application with color codes

Veste editoriale: Softcover
Formato: 18,5x25
Pagine: 208
Immagini a colori-b/n: 345
Lingua: GB
Anno: 2020

ISBN: 9789887928447