C3 330: Collective and Individual - The Corporate Image
This instalment of C3 deals primarily with two themes: the ‘Collective and Individual’ and ‘The Corporate Image’. The former is examined through projects such as a health centre and housing for the elderly in Montemurlo (IT) by Ipostudio Architetti and the St. Vicente Registry Office, Madeira (PT), by Duarte Caldeira. The latter takes a look at several larger corporate projects, for instance Adidas Laces in Herzogenaurach (DE) by Kadawittfeldarchitektur and the Yellow Building in Notting Dale Village (UK), headquarters for Monsoon Accessorize, by Allford Hall Monaghan Morris. Included also is Silvio Carta’s essay, ‘The Corporate Image’.