As digital media prevails, the days of spreading paper flyers throughout the busy streets had long passed. People are accustomed to the information spread on new media. Also, the global demand for newsprint and printing paper is declining, and many paper producers in different fields have experienced bankruptcy. But these situations seem to push the arrival of a new wave — prints will enter into the era of refinement.
Regarding paper and inks as crucial media of creation, designers and artists are experimenting on diverse printing techniques, in order to elevate printing to a more unique and innovative level, endow it with more thoughtful quality, and generate in-depth dialogues with people. BranD in Issue.48 endeavors to present the glamorous printing, to bring the joy and beauty of reading to our readers and meanwhile gain the freedom of expression as well as creation.
Highlights of Issue.48:
①Each cover brings to readers a color wheel of the gray category. Readers who fancy this color system can find the colors of preference on this cover to mix and match.
②There are six features to introduce various kinds of printing techniques including:
Full Color Printing: CMYK
Consistent & Accurate: Spot Color
Flexible & Diversified: Special Effect Inks
Universal & Multifunctional: Foil Stamping
Three-Dimensional Touch: Embossing & Debossing
Direct & Clear: Cutting & Engraving
Warm & Exquisite: Handmade Printing
③Besides the discussion of diverse printing techniques, this Issue adds another feature about paper to present the production process and category of modern paper.
④Every magazine comes with creative stickers that can be used to personalize their creation.