copertina di Branded Interactions

BirkhÄuser Gmb H

Branded Interactions: Designing Digital Brand Touchpoints

di Marco Spies

'Touchpoints - On Branded Interactions' is set up as a high quality manual for designers working at the intersection of brand and interaction design. Following a typical user experience design process from analysis to distribution, it will introduce the relevant tools and methodologies for interactive branding and design and illustrate them with best practice examples. The focus of the design chapter will be on screen based applications, but it will also introduce design patterns for gestural interfaces, devices or out-of-home media. Another section will deal with branded services, as service design enters the consciousness of many design agencies and is increasingly acknowledged as a design discipline among clients. The book will feature a chapter with best practice case studies of successful world-class brands.


* > Marco Spies studied German and English language and literature as well as philosophy at the Universities of Trier and Stirling, UK. After working as concept developer for Pixelpark in Berlin he went on to become Creative Director for Neue Digitale in Frankfurt/Main from 2004 to 2006. From 2006 to 2008, he worked as a freelance consultant and Creative Director for various agencies and clients. From 2008 to 2009, he was Executive Director for branding agency Peter Schmidt Group (BBDO) where he managed the interactive design unit. In 2009 he held a position of visiting professor at the department of Interface Design at HTWG Konstanz (Hochschule Konstanz University of Applied Sciences). In 2010 he founded think moto – a digital design consultancy. Marco Spies is a member of the DDC (German Designers Club).

Veste editoriale: Cartonato
Formato: 21x28
Pagine: 240
Immagini a colori: 150
Lingua: GB
Anno: 2012
ISBN: 9783034607308