The latest edition of the Event Design Yearbook once again presents over 30 innovative international projects by agencies from Germany, Austria and Switzerland – subdivided into the categories of Corporate, Employee, Public and Exhibition, Consumer, Social Event. Current sector trends are vividly illustrated: alongside countless images there are plans and capsule texts describing the dramaturgy and design of the events.
In addition, Jörg Beier interviews Johannes Milla of Milla & Partner on a special kind of event, namely online events. Will the future belong to online events, or will they at the end of the day not even count as part of the genre? FAMAB (Verband Direkte Wirtschaftskommunikation e.V.) as the association for direct business communication, analyzes the growing importance of live communications for marketing by large corporations and explains how social changes have brought a shift in focal themes and target groups.
The wide range of projects presented in the volume again offers experts in the creative industries and their clients a great deal of inspiration, and the in-depth information also shows what the event industry achieves and the main direction in which it is moving.