10+1: Talents Messe Frankfurt – Eleven Years Of Young Design
di Hansjerg Maier Aichen
The publication presents a selection of outstanding design projects of the past eleven years, allowing the reader and observer to trace the development lines of young designers in a set timeframe. Not only completed projects are shown, work processes are also revealed and careers highlighted. 10+1 puts the focus on unusual products and initiatives which chafe against the background of frequently repeated productions, which challenge, add to, counteract, unmask and reject existing models of the markets. Differentiated reflections, approaches and differences in quality are revealed in the process. The spectrum ranges from trained classical industrial design through to the quality of the nonconventionalist designer.