copertina di Ready to Print

Dgv Die Gestalten Verlag

Ready To Print: Handbook For Media Designers

di Kristina Nickel

A user-friendly handbook that helps designers to prepare their files for optimal printing.

'This book is brilliant! It's the only one I would take with me to a desert island so that I could continue to design and produce there.' - (Erik Spiekermann) 

These days, designers must be proficient in creating final artwork and be familiar with pre-print and production processes. Ready to Print helps designers prepare their data and materials so that the best-possible result can be achieved with an optimal print run. Detailed descriptions of each step also ensure that designers can accurately plan their workflow and budget in these areas.

Ready to Print imparts the fundamentals of how printing functions and points out options and hurdles along the way to creating an outstanding print product. The chapters 'Paper', 'Printing Techniques', 'Typography', 'Trapping', 'Color', 'Image Editing', and 'PDF' make the comprehensive book a clearly-structured companion for navigating through pre-print and production. All of the content—from the traits of various types of paper to the recommended settings when exporting data into a print-ready PDF—are explained thoroughly in plain language and with the help of numerous illustrations and graphics.

The original German edition of Ready to Print was written and compiled by Kristina Nickel, a production manager well versed in pre-print and production processes. The content of this English version was edited by typography and design expert Erik Spiekermann and translated by his son, Dylan.


* > Credits: Preface by Erik Spiekermann, Translated by Dylan Spiekermann

Veste editoriale: Rilegatura
Formato: 21x26
Pagine: 320
Lingua: GB
Anno: 2011
ISBN: 9783899553253