a cura di Institute For Foreign Cultural Relations (Ifa)
“new olds” presents 60 exhibits that explore design between tradition and innovation. Design has a short and highly successful history in the West. Outside the western hemisphere design is gaining significance, too and not just as a profession. What are seen as successful idioms are copiedand varied, but many of the motifs that are sold as “new” actually derive from a historical context and formal idiom, and are self-contained products of one country or culture, representing a new interpretation of traditional forms. Designers today are taking a keen interest in tradition in both a strategic and formal and aesthetic sense – in recycling and redesign, by transforming designclassics and using traditional methods for new materials. The exhibition “new olds. Design between Tradition and Innovation” is the latest in a series of design exhibitions in which the Institute for Foreign Cultural Relations (ifa) focuses on specific trends in design. With contributions by: Volker Albus (curator), Renny Ramakers (droogdesign), Gerrit Terstiege (form), Wolfgang Ullrich.