So here it is — the first issue of Lürzer’s Archive in 2017! With a very provocative cover 
from TBWA Paris for french NGO AIDES, this issue includes some 89 print and 63 film campaigns.

The main interview titled “I want diversity – and I want us to get our swagger back,” is with an extraordinary 
British creative, Grey London’s ECD Vicki Maguire. The work on view in the Digital section of this issue was selected 
by an old friend of Lürzer’s Archive, Karpat Polat, the man who put Turkish advertising on the creative map.

The spirit of spring is in this very first issue of LÜRZER’S ARCHIVE in 2017. And certainly in this steamy erotic cover, showing TBWA Paris’ campaign for french NGO AIDES.

The new LÜRZER’S includes some 89 print and 63 film campaigns. The main interview titled “I want diversity – and I want us to get our swagger back,” is with an extraordinary British creative, Grey London’s ECD Vicki Maguire. The work on view in the Digital section of this issue was selected by an old friend of Lürzer’s Archive, Karpat Polat, the man who put Turkish advertising on the map.

Veste editoriale: Brossura
Formato: 20,5×28,5
Pagine: 160
Immagini a colori:
Immagini b/n:
Lingua: GB
Anno: 2017

ISSN: 1727-3218-117