di Peter Zec

• The International Yearbook Communication Design is a must-have for corporate communication experts, content managers, advertising consultants, designers, art directors, photographers, design universities, design students and people with a passion for the creative world

The reference book for contemporary design presents today’s best projects in communication design on more than 1,000 pages. Browse through the latest developments in the industry and behold innovative works and outstanding campaigns from the fields of advertising, marketing and more.

Volume 1 comprises the wide range of creative achievements in corporate design, brand design, packaging design, advertising, annual reports, publishing & print media, posters, typography, illustrations and social responsibility.

Volume 2 features trends in spatial communication, including fair stands and retail design, film & animation, sound design, game design and interface design, as well as the latest apps, e-commerce and online developments together with projects of upcoming designers.

Moreover, portraits of the best designers and a multimedia special DVD complete the standard work of international communication design.

> Professor Dr. Peter Zec is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Communication Design. He has published the following books among others: Informationsdesign (1988), Design goes virtual! (1996), German Design Standards (1997; 2005), Designing Success (1999), Good Design (2000), Orientierung im Raum (2002), Hall of Fame. Companies Searching for Excellence in Design (2003; 2007), Return on Ideas – Better by Design (2006), Who’s Who in Design (2003; 2007), The Design Value – a Strategy for Business Success (2010).

Veste editoriale: Cartonato + Dvd
Formato: 24×30
Pagine: 1200
Immagini a colori: 3000
Immagini b/n:
Lingua: GB
Anno: 2016

ISBN: 9783899391909

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CONTENTS

Volume 1: Preface – Red Dot: Agency of the Year – Corporate Design – Brand Design – Packaging Design – Advertising – Annual Reports – Publishing & Print Media – Posters – Typography – Illustrations – Social Responsibility – Designer Portraits

Volume 2: Red Dot: Brand of the Year – Fair Stands – Spatial Communication – Retail Design – E-Commerce – Online – Film & Animation – Sound Design – Game Design – Apps – Interface Design – Red Dot: Junior Award – Designer Portraits – Jury Portraits – Multimedia Special on DVD