di Peter Zec

• Year after year, the International Yearbook Brands & Communication Design edited by Peter Zec, one of the best design experts in the world, shows powerful brand- and communication-centred works and projects by design studios and companies focused on communication campaigns
• The International Yearbook Brands & Communication Design 2019/2020 – consisting of two volumes – collects all categories with focus on brands, such as brand design, corporate design, annual reports, advertising, packaging design, fair stands, retail design and with focus on communication design, such as publishing & print media, posters, typography, illustrations, sound design, film & animation, online, apps, interface & user experience design and spatial communication

The International Yearbook Brands & Communication Design shows powerful brand- and communication-centred works and projects by design studios and companies focused on communication campaigns. Volume 1 contains the brand-centered chapters, such as Red Dot: Agency of the Year, brands, brand design & identity, corporate design & identity, annual reports, advertising, packaging design, fair stands and retail design. Volume 2 is dedicated to communication design-centred works and projects, such as publishing & print media, posters, typography, illustrations, sound design, film & animation, online, apps, interface & user experience design and spatial communication. The creative brains behind the best product ideas are the winners of the honorary titles, ‘Red Dot: Agency of the Year’ and several ‘Red Dot: Brands of the Year’, and are given a special place in the design yearbook.

> Professor Dr. Peter Zec, born 1956, is an international well-known design expert. He is the founder and CEO of Red Dot. He has been active for over 25 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Brand & Communication Design. He has published the following books among others: Informationsdesign(1988), Design goes virtual! (1996), German Design Standards (1997; 2005), Designing Success (1999), Good Design (2000), Hall of Fame. Companies Searching for Excellence in Design(2003; 2007), Return on Ideas – Better by Design (2006), Who’s Who in Design (2003; 2007), The Design Value – a Strategy for Business Success (2010), Homo Ex Data – The Natural of the Artificial (2018), The Form of Simplicity – Good Design for a better Quality of Life (2018), as well as The Form of Success (2018).

Veste editoriale: Cartonato
Formato: 24×30
Pagine: 1200
Immagini a colori: 2500
Immagini b/n:
Lingua: GB
Anno: 2020

ISBN: 9783899392180

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CONTENTS

Volume 1 contains the chapters Red Dot: Agency of the Year, brands, brand design & identity, corporate design & identity, annual reports, advertising, packaging design, fair stands, retail design, Red Dot: Junior Award and designer profiles.
Volume 2 is dedicated to publishing & print media, posters, typography, illustrations, sound design, film & animation, online, apps, interface & user experience design, spatial communication, Red Dot: Junior Award, designer profiles and the jury.