di Peter Zec
The International Yearbook Brands & Communication Design shows powerful brand- and communication-centred works and projects by design studios and companies focused on communication campaigns. Volume 1 contains the brand-centered chapters, such as Red Dot: Agency of the Year, brands, brand design & identity, corporate design & identity, annual reports, advertising, packaging design, fair stands and retail design. Volume 2 is dedicated to communication design-centred works and projects, such as publishing & print media, posters, typography, illustrations, sound design, film & animation, online, apps, interface & user experience design and spatial communication. The creative brains behind the best product ideas are the winners of the honorary titles, ‘Red Dot: Agency of the Year’ and several ‘Red Dot: Brands of the Year’, and are given a special place in the design yearbook.
> Professor Dr. Peter Zec, born 1956, is an international well-known design expert. He is the founder and CEO of Red Dot. He has been active for over 25 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbook and the International Yearbook Brand & Communication Design. He has published the following books among others: Informationsdesign(1988), Design goes virtual! (1996), German Design Standards (1997; 2005), Designing Success (1999), Good Design (2000), Hall of Fame. Companies Searching for Excellence in Design(2003; 2007), Return on Ideas – Better by Design (2006), Who’s Who in Design (2003; 2007), The Design Value – a Strategy for Business Success (2010), Homo Ex Data – The Natural of the Artificial (2018), The Form of Simplicity – Good Design for a better Quality of Life (2018), as well as The Form of Success (2018).
Veste editoriale: Cartonato
Immagini a colori: 2500
Volume 1 contains the chapters Red Dot: Agency of the Year, brands, brand design & identity, corporate design & identity, annual reports, advertising, packaging design, fair stands, retail design, Red Dot: Junior Award and designer profiles.
Volume 2 is dedicated to publishing & print media, posters, typography, illustrations, sound design, film & animation, online, apps, interface & user experience design, spatial communication, Red Dot: Junior Award, designer profiles and the jury.