Logo design is a complicated and demanding task. This book, as a very practical guide, offers step-by-step instructions for the designer to have a complete understanding of how to design a logo, from interviewing the client, creating logo variations to making a standards manual. It also includes introduction to the key elements in logo design — colors, typeface and shapes, each of which is analyzed with specific examples. Last but not the least, with 55 carefully selected cases, the book will go into detail and take a closer look at how these excellent logos evolve and become delicate art works.
1. It lists the processes of designing a logo, from client brief, sketching to systematic application.
2. It introduces the key elements in logo design, including colors, typeface and shapes.
3. It presents numbers of cases analyzing how the logo design evolves.
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