di Jons Messedat

CORPORATE MUSEUMS. Concepts, Ideas, Realisation

Thanks to their outstanding architecture, visionary exhibitions and important collections corporate museums have evolved into crowd pullers of international renown. And yet, many strong and interesting examples have not so far received the attention they deserve. The roughly 35 concepts that are presented range from conventional product show to scenographically themed environments and presentations of art and culture with the company in the role of a patron. The book for the first time introduces top-class international projects. Articles by experts from the fields of history management, scenography, marketing and project development give insights into the conception of the content, the implementation of the design and the running of the museum as a business. At the same time, it is a vivid source of inspiration for potential visitors. Chirurgie Museum Asklepios, Deutsche Bank BrandSpace, Dornier Museum, Dr. Oetker Welt, Erwin Hymer Museum, Kärcher Museum, Mercedes-Benz Museum, Museo Casa Enzo Ferrari and many more.

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Veste editoriale: Cartonato
Formato: 23,5×28,8
Pagine: 320
Immagini a colori: 227
Lingua: D-GB
Anno: 2013

ISBN: 9783899861761

NOTE: Pubblicazione nuova