di Miquel Abellan

a cura di Josep M. Minguet 

Branding & Spaces shows us a selection of different spaces, where the branding and interior design reinforce the character of a brand. Through these two disciplines, there’s a quest for further connection with the target audience and better communication of the brand idea, giving it a qualitative record.
Signs of identity establish a perceptual similarity between the image and what it represents, getting an interrelated space where corporate image is of fundamental importance, creating value. The introduction of a brand within an interior space becomes a game of perceptions, which has a very strong communication power, inserting into the memory a visual that is stronger than the brand concept. Interior design is seeking its own style, creating personality and life, generating a whole.

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Veste editoriale: Softcover
Formato: 21,5×25,5
Pagine: 192
Lingua: E-GB
Anno: 2014

ISBN: 9788415829386