di Miquel Abellan
a cura di Josep M. Minguet
Branding & Spaces shows us a selection of different spaces, where the branding and interior design reinforce the character of a brand. Through these two disciplines, there’s a quest for further connection with the target audience and better communication of the brand idea, giving it a qualitative record.
Signs of identity establish a perceptual similarity between the image and what it represents, getting an interrelated space where corporate image is of fundamental importance, creating value. The introduction of a brand within an interior space becomes a game of perceptions, which has a very strong communication power, inserting into the memory a visual that is stronger than the brand concept. Interior design is seeking its own style, creating personality and life, generating a whole.
Veste editoriale: Softcover