di Jons Messedat
Present-day retail worlds must keep up with digitization through online retailing, augmented or virtual reality.
However, human components and analog-real spaces have never quite lost their appeal.
It provides a current overview of innovations in multi-channel and omni-channel commerce, from pioneering in-store technology to new products.
Around 50 current best-practice examples, from temporary pop-up stores to avant-garde brand worlds and hybrid retail centers offer an inspiring cross section from around the world.
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Veste editoriale: Cartonato Formato: 23x31 Pagine: 248 Immagini a colori: 420 Immagini b/n: Lingua: D-GB Anno: 2017 ISBN: 9783899862591
NOTE: Pubblicazione nuova