TRULY NORDIC. Nordic Craftsmanship, Branding Campaigns and Design
Nordic Design exhibits a philosophy that’s characterized by efficiency, clean lines and a simple and cheerful palette. Influenced both by a unique history and culture, this aesthetic approach is imbued with a respectful attitude towards the natural world visible in their material choices and graphic expressions. With a focus on graphic output, Truly Nordic looks north for inspiration exploring contemporary design from Denmark, Finland, Norway and Sweden. Profiling more than 40 designers and studios that exemplify this appeal through their cutting-edge work on brand identities, packaging, product, set design and more.
The word “minimalistic” is frequently used to describe Nordic designs. Efficient and simple, they are known for their clean lines and cheerful yet strict palette. But with all minimalist designs, the conscious decision of what to remove while still communicating its essence must be made. This process is the true essence of Nordic design. Profiling over 140 cutting-edge projects by creative units residing in Denmark, Finland, Iceland, Norway and Sweden, Truly Nordic explores and examines contemporary designs that value clarity and practicality above all else. Through recent work spanning from brand identities to set designs and everything in between, the showcase vividly demonstrates how concepts and values are balanced in these timeless yet versatile designs.
Veste editoriale: Brossura con Sovraccoperta Formato: 19x25,5 Pagine: 312 Immagini a colori-b/n: Lingua: GB Anno: 2018