PAULA SCHER. Works

Unit Editions

PAULA SCHER. Works

€160.00

Prezzo valido solamente per pagamenti tramite BB

di Paula Scher

a cura di Tony Brook - Adrian Shaughnessy

Paula Scher is the most influential Woman Graphic Designer on the Planet
Ellen Lupton - Abstract: The Art of Design, Netflix

This definitive, chronological visual record spans Paula’s early days in the music industry as an art director with CBS and Atlantic records; the launch of her first studio, Koppel & Scher; and her 25-year engagement with Pentagram. The monograph is also a visual record of contemporary New York’s urban fabric, indelibly transformed by the designer’s innovative approach to environmental graphics and identity design: from MoMA to Charter Schools; from the High Line to Shake Shack. Her logos for global corporations and cultural institutions have cemented her reputation as a giant of identity design. A large section is devoted to the designer’s socially and politically-motivated posters, New York Times Op-Ed illustrations and campaign work. The book also provides the most up-to-date look at Paula’s idiosyncratic hand-painted maps, an unusually prolific artistic practice complementing her still-growing graphic legacy. In a long interview, Paula’s frank and open words lay bare the reality of design culture in the USA. The 520-page book is designed by Spin, under the creative direction of Tony Brook. Paula, the ‘accidental postmodernist,’ has come to be seen as an emblem of American design: a ‘master conjurer of the instantly familiar.’ (ted.com)

Veste editoriale: Softcover
Formato: 20,3x25,8
Pagine: 520
Immagini a colori-b/n:
Lingua: GB
Anno: 2017

ISBN: 9780995666412