a cura di Victionary

FROM TYPE TO LOGO. The best Logotypes from around the World

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. FROM TYPE TO LOGO details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.

Veste editoriale: Brossura con Sovraccoperta
Formato:
Pagine: 272
Immagini a colori-b/n:
Lingua: GB
Anno: 2022

ISBN: 9789887566595