NEW SIGNAGE DESIGN. Connecting People & Spaces


NEW SIGNAGE DESIGN. Connecting People & Spaces

di Wang Shaoqiang

The proliferation of public places and spaces has created a shared environment that is increasingly difficult to navigate. People need to know their location and how to reach their destination, making the graphic design of orientation systems extremely important in terms of function, vision and aesthetics. The symbols that fulfil this purpose presented in this book reflect the actions, services, items and facilities of everyday life. A collection of orientation systems that make use of graphic symbols to great aesthetic and practical effect.

Solving wayfinding and sign design problems while creating brand expressions in the built environment requires an approach that is very methodical and painstaking, full of the detail that may go unnoticed in the final result.…

Many designers and architects produce environments that make you catch your breath because of their visual charms when you first see them – they can look cool – for a while, but living in them, working in them, looking at them everyday becomes another matter. We have to be sure that everything works as well if not better than intended.

This means working with human behavior, to ensure that orientation and information design is mainly noticed subconsciously – giving people a sense of security that they are heading in the right direction. The aim is for them to feel that they are going the right way – saying in effect ‘This way please’, without them noticing.

(From the foreword by Lucy Holmes, creative director and co-Principal of London-based Holmes Wood Company)

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is the founder of Sandu Publishing, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards.

Veste editoriale: Cartonato
Pagine: 240
Lingua: GB-E-F-P
Anno: 2015
ISBN: 9788415967279