Purple features The Future, avoiding two obvious scenarios: the optimistic narrative of the ’60s and ‘70s - which aimed to design the world of tomorrow, based on progress, space age, new age - and the dystopic vision of the ‘80s, with cyberpunk culture and artificial intelligence. As both visions are two sides of the same illusion: the future will either save or destroy us. Seeing it as impossible to predict, Purple sees the future as not a narrative or a destination, but simply something that happens to us. For this issue the team casted creatives and a few artists who truly incarnate the future: among them, trans philosopher Paul B. Preciado, Jon Rafman about cyberspace and gaming, non-binary artist Eliza Douglas and Balenciaga’s wonder Demna. All artists and designers featured are vehicles to the future and encourage us to open up to new possibilities - because the future is now.
Purple magazine issue #37 is dedicated to the FUTURE and features 19 covers:
- Balenciaga by Juergen Teller - Bottega Veneta by Bruno Staub - Calvin Klein Jeans by Suffo Moncloa - Celine by Olivier Zahm - Chanel by Philippe Jarrigeon - Comme des Garçons by Takashi Homma - Courrèges by Henrik Purienne - Eliza Douglas by Nadine Fraczkowski - Fendi by Xiang Yu Liu - Givenchy by Markn and Brigita Žižytė - Jon Rafman - Loewe by Colin Dodgson - Loewe by Torso - Louis Vuitton by Kristina Nagel - Miu Miu by Casper Sejersen - Ram Han - Saint Laurent #1 by Harmony Korine - Saint Laurent #2 by Harmony Korine - VanMoof Bikes by Purple