di Peter Zec

• The International Yearbook Communication Design is a must-have for corporate communication experts, content managers, advertising consultants, designers, art directors, photographers, design universities, design students and people with a passion for the creative world

The standard work for contemporary design, latest developments in the industry and state of the art projects shows the best creative campaigns from advertising, marketing and more. Volume 1 features the wide range of creative achievements in corporate and brand design, packaging design, advertising, annual reports, publishing and print media, posters, typography and illustrations. Volume 2 presents trends from spatial communication, social responsibility, film and animation, sound and game design, the online world, apps and interface design. Additionally, the winners of the titles of honour ‘Red Dot: Brand of the Year’ (formerly ‘Red Dot: Client of the Year’) and ‘Red Dot: Agency of the Year’ will be presented in text and pictures.

Furthermore, the yearbook provides exciting insights behind the scenes of the world of communication design: Portraits of awarded designers and interviews with all members of the Red Dot jury 2015 bring trend-setting design luminaries close to the reader. A multimedia special DVD completes the standard reference for international communication design.

> Professor Dr. Peter Zec is the founder and CEO of Red Dot. He has been active for over 20 years as a communications and design consultant for numerous companies and lectures throughout the world in design-relevant topics. As an expert on the international design scene he is the publisher of the Red Dot Design Yearbookand the International Yearbook Communication Design. He has published the following books among others:Informationsdesign (1988), Design goes virtual! (1996), German Design Standards (1997; 2005), Designing Success(1999), Good Design (2000), Orientierung im Raum (2002), Hall of Fame. Companies Searching for Excellence in Design (2003; 2007), Return on Ideas – Better by Design (2006), Who’s Who in Design (2003; 2007), The Design Value – a Strategy for Business Success (2010).

Veste editoriale: Cartonato + Dvd
Formato: 24×30
Pagine: 1100
Immagini a colori: 2100
Lingua: GB
Anno: 2015

ISBN: 9783899391787

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CONTENTS

Volume 1: Red Dot: Agency of the Year – Corporate Design – Brand Design – Packaging Design – Advertising – Annual Reports – Publishing & Print Media – Posters – Typography – Illustrations – Designer Features

Volume 2: Red Dot: Brand of the Year – Spatial Communication – Social Responsibility – Film & Animation – Sound Design – Game Design – Online – Apps – Interface Design – Red Dot: Junior Award – Designer Features – Jury Features